Why “Buy one, get one free” isn’t a great deal

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For a thrifty shopper, a “Buy one, get one” (BOGO) deal can sound like the best way to get more bang for their buck. But the appeal of BOGO is why it’s hard for consumers to see it for what it is.

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BOGO is meant to get you to spend more money, not less. The deal disguises the fact that, unless you already intended to buy two items, it really isn’t all that big a discount.

The Goods by Vox explains what we buy, why we buy it, and why it matters.

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bedava , Why “Buy one, get one free” isn’t a great deal , yOK3bF3jhXU , https://www.youtube.com/watch?v=yOK3bF3jhXU , https://i.ytimg.com/vi/yOK3bF3jhXU/hqdefault.jpg , 1719279 , 4.52 , For a thrifty shopper, a “Buy one, get one” (BOGO) deal can sound like the best way to get more bang for their buck. But the appeal of BOGO is why it’s hard for consumers to see it for what it is.

Subscribe to our channel!
Check out more of The Goods on Vox

BOGO is meant to get you to spend more money, not less. The deal disguises the fact that, unless you already intended to buy two items, it really isn’t all that big a discount.

The Goods by Vox explains what we buy, why we buy it, and why it matters.

Watch the rest of The Goods videos on YouTube:

Vox.com is a news website that helps you cut through the noise and understand what’s really driving the events in the headlines. Check out

Watch our full video catalog:
Follow Vox on Facebook:
Or Twitter: , 1545224416 , 2018-12-19 13:00:16 , 3:55 , UCLXo7UDZvByw2ixzpQCufnA , Vox , 33408 , 3543 , vox.com,vox,explain,buy one get one,buy one get one deals,bogo,bogo deals,consumerism,consumer behavior,consumer studies,consumer psychology,buy one get one free deals,buy one get one free explained,buy one get one explained,bogo explained,how do buy one get one deals work,how buy one get one deals work,economics,microeconomics,retail deals,how do retail deals work,do retail deals make money ,

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